If we search for a term on a search engine, it takes us to search results page containing different types of links. Basically results page contains list of organic result links and list of sponsored links also known as Paid Results.
What are Organic Results ?
In Search engines, organic results are the search results based on natural indexing of particular websites related to the keyword entered. These results closely match with the keywords entered by user, based on relevance. The websites which are popular and perfectly optimized for search engines get listed at the top of organic results. Organic search results are also known as natural search results.
What are Sponsored/Paid Links ?
The major search engines like Google, Yahoo, Bing include their advertising links with the search results(organic results) on their search results page. Most of the time ads are related to the search query made by the user and look similar to the search results but differ in the format, letting users to separately identify Ad links and organic results. Usually Ad links have a specific background and specific placement in the search results page, a common format can be seen in most of the search engines. Though the format is different only few ordinary users (38% according to Pew Research Center) identify many of the highest placed “results” on search engine results pages were actually ads.
But nowadays many users have installed browser addons/plugins which block Sponsored and Paid links appearing on the search results page.
It is an advertising program offered by Google, Inc. that pays websites on a pay-per-click basis for advertisements that the company displays on the websites.This was initially released on October 23, 2000. The advertisements are typically banner and text ads that show content related to the website’s offerings. AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising.
The ad service is largely focused on keywords. When choosing keywords for AdWords campaigns different matching options are available. The keyword match options include the following:
- Broad Match: This reaches the most users by showing ad whenever keyword is searched for.
- Negative Match: This option prevents ad from showing when a word or phrase specify is searched for.
- Phrase Match: Ad is shown for searches that match the exact phrase.
- Exact Match: Ad is shown for searches that match the exact phrase exclusively.
The program has grown in popularity due to its low start up costs and potential profits for the site owners.